| Alex Bogusky | |
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Alex Bogusky in 2010 |
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| Born | July 31, 1963 Miami, Florida |
| Residence | Boulder, Colorado |
| Nationality | United States |
| Known for | Brand management, Design, Advertising |
Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010.[1] In July 2010, he retired from the advertising industry.[2] In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage.[3]
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Alex Bogusky was born on July 31, 1963 in Miami, Florida. He attended North Miami Elementary School and graduated from North Miami Senior High School in 1981. His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an art director for several magazines until she eventually joined the family design business. Alex is married and has two children.
Bogusky was the 16th employee of advertising agency Crispin Porter in 1989. He became Creative Director of the agency five years later, was named a partner in 1997 and became Co-Chairman in January 2008.[4]
In 2002, he was inducted into the American Advertising Federation’s Hall of Achievement. In 2009 he received an honorary PhD from the University of Colorado. He was also named Creative Director of the Decade in Adweek magazine's Best of 2000s issue.
Bogusky was the Chief Creative Officer of MDC Partners Inc. from January to July 2010.[5]
From his base at the FearLess Cottage in Boulder, CO, Bogusky has shifted his focus from being a "brand advocate to a consumer advocate."[6] He regularly broadcasts a live-streaming online talk show to discuss what he sees as a new relationship between people and brands. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers.
In October, 2010, Bogusky called on the public to help write a new Consumer Bill of Rights for the 21st Century.[7]
Partnering with friend Rob Schuham and his wife Ana Bogusky, the FearLess Cottage also serves as a consultancy and design firm.
In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a collaborative network for rapidly prototyping social ventures under a unified brand.[8] COMMON is described as part community, part business prototyper, and part collaborative brand; a network of creative people prototyping progressive ventures designed to solve social problems.[9]